As a college student, social media is likely a key part of your life. It helps you to meet new people and stay in touch with the campus news, and it’s a great way for you to document your memories.

After college, however, social media can also become important for your career. Not only can it help you find a new job thanks to LinkedIn, Facebook Jobs, etc. but it can also be a significant part of your role – especially if you’re hoping for a career in areas like marketing or technology.

Ready to upskill yourself ready for your working future? Here are some of the digital skills worth having post-college.

Content creation

Being able to create digital content can be useful for a lot of reasons. From taking a good photo for social media to knowing how to film and do basic video edits, a future role could benefit from this knowledge. These are things you’re likely already using on your personal accounts, so why not hone your skills and take them further?

Writing skills

Being able to communicate clearly and concisely is important for any job. From writing emails to drafting reports, never underestimate the value of being able to write well. In the digital world, you might need to compost social media posts, write a blog or write copy for a website! Working on your writing skills now can also help you write better papers for your degree, so start some exercises to improve your writing that will stay with you throughout your career.

Basic analytics

Analytics is an important part of working in digital. It’s important to know what works and what doesn’t – especially as trends change and evolve so quickly. By being able to interpret data, you could put your skills to good use if you end up working in this type of role.

Marketing basics

Understanding marketing basics is especially valuable for people who want to pursue a career in communications, digital, etc. in the future. While most organizations lean towards online marketing these days, you’ll still want a basic grasp of audiences and how to reach them.

You’ll be pleased to know that there are plenty of tools out there that make digital marketing much simpler. There are ways to automate many Google Ads accounts to make account management a breeze, so having an understanding of what’s out there could also benefit your career in the future. It’s important to stay on top of the latest trends and developments as it will help your skills evolve with the times.


While you’ll no doubt be working hard towards your degree, it’s important that you give some thought to your future too. The transition between college and career can be difficult, but by preparing yourself and learning practical skills throughout your college years, you’ll be in a strong position before you leave. Wherever you want to end up in the future, it doesn’t hurt to get a head start on your career now.


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